Earth. Food. Love are a zero waste store located in Devon and founded by Jon & Nicola Eckersley. They share Home of Ecos passion and love for the planet and believe everything should be built on love. In addition to this, we love that they are open and honest about not being perfect but striving to live better each day. We caught up with Nicola to gain a greater understanding of zero waste and to see how well the store has been received.
Hi Earth. Food. Love! Congratulations on such a wonderful idea, how is it all going for you?
Thank-you, it is going great- much better than expected actually. It is very encouraging to know there are so many people out there that are just as passionate about plastic pollution as we are. There support has been wonderful and fills us with optimism for the future.
For anyone new to the idea of zero waste, can you summarise what it means and how beneficial it can be?
Zero waste is where you aim on a circular economy, as apposed to a linear economy. We want to keep things out of landfill. To achieve (close to) zero waste you have to follow the 5R’s; Refuse, Reduce, Reuse, Recycle, Rot. Anything that doesn’t fit under those categories ends up in landfill.
What would your advice be for someone who is just starting to get into the concept?
Go easy on yourself, it can be overwhelming when you see just how much plastic swamps our everyday lifestyle. Think what you can change right now (refusing single use plastic is a great place to start) and grow from there. Educate other people along the way and collectively we can have a huge impact.
What is the idea and ethos behind Earth. Food. Love and how does it work?
We sell organic, plant-based whole foods without the packaging- its as simple as that. Customers can bring ANY container to fill up. The scale system we have is very advanced and makes it effortless to weigh your own products, putting the customer back in control of how much they buy; eliminating not only packaging waste, but food waste too.
What was the catalyst in making you decide to go ahead with opening the shop?
We wanted a shop like it, and there wasn’t one! We are big foodies and love cooking from scratch and are very passionate about supporting organic farming.
How has it been received since launching?
Our customers have blown us away. They are so encouraging and supportive, we’ve had people cry as they entered the shop because they were so passionate about plastic pollution. Their gratitude makes it even more worth while. We couldn’t thank them enough for support the movement, its because of them that the future seems brighter.
What are your ambitions for the future of Earth. Food. Love?
We live a very simple, slow paced life and our only hope is that we inspire more people to open up zero waste shops of their own.
At Home of Eco, we have a real sense of the ‘green’ community rapidly growing which is fantastic! Have you noticed an increase in this area since opening?
Yes! I feel there is so much support within the ‘green community’, businesses and individuals really working together to support one another and make the world a better place!
We’re always after top tips of how to live resourcefully and sustainably. What are the most important tips you can share with us?
Be the change you want to see. If you don’t like something, change it! You have more power than you realise.