You may have seen recently that I have been posting about Fashion Revolution and their Fanzine so I wanted to blog about them on here to stress how friggin AWESOME they are.
So Who Are They?
Fashion Revolution was Founded by the incredible Orsolo Decastro and is made up of people from all around the world who make the fashion industry work. They are the people who wear clothes. And they are the people who make them.
They are designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers and fashion lovers. They are the industry and the public. They are world citizens.
They believe in a fashion industry that values people, the environment, creativity and profit in equal measure.
Fashion Revolution wants to unite people and organisations to work together towards radically changing the way our clothes are sourced, produced and consumed, so that our clothing is made in a safe, clean and fair way.
They believe that collaborating across the whole value chain — from farmer to consumer — is the only way to transform the industry.
The Global Movement
Fashion Revolution is a global movement that runs all year long.
Celebrating fashion as a positive influence while also scrutinising industry practices and raising awareness of the fashion industry’s most pressing issues. We aim to show that change is possible and encourage those who are on a journey to create a more ethical and sustainable future for fashion.
Fashion Revolution strives to be action-oriented and solution focused. Rather than making people feel guilty, they help them recognise that they have the power to do something to make a positive change.
They often refer to themselves as “pro-fashion protesters” because we love fashion and want to see it become a force for good.
Bold, provocative, inquisitive, accessible and inclusive. Fashion Revolution tend to avoid negative protesting, victimising and naming and shaming. They don’t target specific individual companies because they believe that the industry’s problems are bigger than any one company’s actions. They do not advocate boycotting simply because it isn’t seen it as an effective way to achieve systemic change.
Fashion Revolution Week
Fashion Revolution Week is the #whomademyclothes campaign in April, which falls on the anniversary of the Rana Plaza factory collapse, which killed 1138 people and injured many more on 24th April 2013. That is the day Fashion Revolution was born. During this week, brands and producers are encouraged to respond with the hashtag #imadeyourclothes and to demonstrate transparency in their supply chain.
The Fanzine is a creation from Fashion Revolution and they released their second edition this year named Loved Clothes Last and I will be doing a blog dedicated to it this month as their is SO much fantastic content that needs sharing.
LOVED CLOTHES LAST explores the issue of waste and mass-consumption in the fashion industry, and hopes to inspire you to buy less, care more, and know how to make the clothes you love last for longer.
Proceeds of this non-profit fanzine will go towards creating more inspiring and informative resources like this zine in the future and helping to grow the Fashion Revolution movement. Find out more.
If you want to find out more about Fashion Revolution or how to get involved, you can do so here. You won’t regret it!